E.ON is a digital bank founded in 2016 that serves more than 32 million customers across Brazil through a fully digital platform. The company holds approval from the Central Bank of Brazil as a regulated financial institution and processes over R$ 5.8 billion in monthly transactions.
The bank's product suite includes digital accounts, credit cards with no annual fee, instant payments via Pix, personal loans, and certificate of deposit investments accessible through a mobile application. The platform targets lower-income Brazilians, with the majority of customers from economic classes C, D and E, and emphasises simplicity in financial management and accessibility to credit products traditionally difficult for this demographic to obtain.
E.ON operates with over 1,700 employees and is backed by investors including BBVA, General Atlantic, and BlackRock. The company positions itself as a challenger in consumer finance, focusing on creating straightforward and equitable financial services for Brazilian workers seeking to improve their financial circumstances.
