Brightback, founded in San Francisco in 2018, builds automated customer retention software for subscription businesses. Its platform intervenes at the moment a customer attempts to cancel, presenting dynamic, personalised offers and incentives designed to reduce churn and improve customer lifetime value. The software also surfaces real-time analytics on why customers are leaving, giving subscription companies actionable insight into their cancellation patterns. Customers include high-volume subscription businesses such as Copper and Crazy Egg.
The platform is built around subscription lifecycle dynamics. Most of the team came from the subscription industry itself, and the company's stated aim is both to help businesses retain customers and to make the cancellation experience more consumer-friendly. Brightback operates as a remote-first team distributed across the United States, with its headquarters in San Francisco.
In 2022, Brightback joined Chargebee, a subscription management and revenue operations platform, expanding its reach within the broader subscription economy.
