Bold is a digital health company founded in 2017 that develops personalized exercise programs designed specifically for adults over 65. The company's platform delivers clinical assessments and custom exercise regimens tailored to individual needs, supported by thousands of live and on-demand classes. Programs address common health concerns in older populations: balance training has demonstrated a 46% reduction in fall risk, while pain-focused interventions reduce joint pain by over 50%.
The company partners with Medicare Advantage plans and healthcare providers across the United States to reach older adults seeking evidence-based approaches to disease prevention and healthy aging. Bold's programs combine exercise therapy with behavior change interventions, built on research into what engages older adults in sustained health improvement. The platform emphasizes accessibility, offering interventions calibrated to different ability levels rather than one-size-fits-all approaches.
