We're one of the world's leading online gambling companies, revolutionizing the industry since 2000. Founded by Denise Coates CBE, we've grown from a small family business in Stoke-on-Trent into a global operation employing over 9,000 people and serving more than 100 million customers worldwide across 27 languages.
Our focus on In-Play betting has solidified our position as market leaders, offering an unmatched experience covering 96 sports with 700,000 streaming events annually. We operate N-Tier distributed systems that process massive data volumes, especially during major sporting events where resilience and stability are crucial. Our products span sports betting, online casino, poker, and bingo - all built on technology we've developed ourselves. While we've expanded globally with offices in Manchester, Gibraltar, Malta, the US, Bulgaria, Brazil, Armenia, and Australia, we remain a family-owned business that hasn't forgotten our roots.
