Bazaarvoice operates a user-generated content platform that connects brands and retailers to customer voices at every stage of the shopping journey. Founded in 2005 and headquartered in Austin, Texas, the company facilitates the collection, curation, and distribution of authentic consumer content - including ratings, reviews, questions, answers, and social posts - across more than 12,000 brand and retail websites. More than 1 billion shoppers interact with the platform monthly.
The company's core products address distinct aspects of the retail ecosystem. Ratings and Reviews solutions collect and display consumer feedback on brand and retailer sites. Retail Syndication distributes authentic consumer content across retailer networks. Social Commerce capabilities surface curated social content and enable purchasing from social posts. Creator Marketing services facilitate influencer-driven campaigns, whilst Sampling programmes generate consumer product experiences and user-generated content. AI-powered Insights apply machine learning to consumer feedback for actionable analytics.
Bazaarvoice serves thousands of leading brands and retailers globally, including Walmart, Target, AT&T, and Verizon, operating across retail, consumer brands, e-commerce, telecommunications, and commerce technology sectors. The platform's architecture enables brands to leverage customer feedback as a driver of sales and loyalty whilst providing retailers with tools to surface trusted consumer voices at the point of purchase.
