Action Service Distributie BV operates more than 3,300 stores across 14 European countries, serving approximately 21.6 million customers each week. Founded in Enkhuizen, the Netherlands in 1993, the company has grown into Europe's largest non-food discount retailer, employing over 84,000 colleagues from 166 different nationalities.
The company's model centres on a rotating assortment of roughly 6,000 products across 14 categories, ranging from daily necessities and home decoration to DIY tools and personal care items. Two-thirds of the assortment is priced below €2, with 150 new products introduced weekly to maintain freshness and variety. This formula has made quality consumer goods accessible across price-sensitive markets throughout the continent.
Action's workforce is genuinely multinational, reflecting the diversity of the markets it serves. The company emphasises growth opportunities for staff across its expanding European operations, backed by a commitment to providing increasingly sustainable products alongside its core promise of value.
