ZAUBAR develops a platform and proprietary Generative AI and augmented reality tools that enable brands, museums, cities, and cultural institutions to create location-based AR experiences. The company's technology powers interactive museum tours, stadium experiences, out-of-home marketing campaigns, and spatial guides in public spaces, with 76 customers having launched experiences on the platform. Notable deployments include campaigns for Coca-Cola, Beiersdorf, and Kempinski.
The platform combines generative AI with spatial computing to create holographic agents, guided touring systems, and AI-powered customer service solutions for retail environments. ZAUBAR's approach integrates digital and physical elements so that users perceive them as part of their actual surroundings rather than as separate digital overlays.
Based in Berlin, the company works across multiple verticals including marketing, hospitality, tourism, live events, and cultural heritage. Its team comprises creatives, developers, writers, curators, and researchers focused on making spatial computing practical and commercially viable for everyday business applications.
