Unitary, founded in 2019, builds AI-powered Virtual Agents - software workers that automate complex back-office operations for insurers and online marketplaces. Its platform combines advanced AI models with human-in-the-loop oversight to handle tasks such as claims processing, underwriting, and policy administration, as well as content moderation for digital platforms. The company has raised $15M in a Series A round backed by Plural and Creandum.
A defining characteristic of Unitary's approach is deployment with no engineering effort, integrations, or process changes required. The Virtual Agents operate directly within customers' existing tools and systems, and the company contractually guarantees human-level accuracy on the work they perform. Early customers include Trustpilot and Substack, for whom the platform has supported user-generated content moderation.
Unitary operates as a remote-first company with employees distributed across multiple countries. Its work spans two primary industry verticals - insurance (serving MGAs, brokers, and carriers) and online marketplaces and platforms - with a broader focus on replacing repetitive manual back-office work through ethical AI.






