Trovy, founded in 2019, operates in the financial services sector with a focus on consumer lending and home equity. The company provides homeowners with financial products designed to convert home equity into accessible capital.
Its primary offering is a Home Equity Line of Credit (HELOC), which gives homeowners a revolving credit line based on their property's equity. This is complemented by a linked Mastercard credit card, which offers variable interest rates as low as 6.24% APR and allows users to earn up to 2% cashback on home-related purchases.
The firm's business model centers on integrating traditional home equity lending with modern consumer financial tools, positioning its products as a flexible resource for homeowners.
