The RealReal, founded in 2011 and headquartered in San Francisco, operates the world's largest online marketplace for authenticated, consigned luxury goods. The platform facilitates the buying and selling of pre-owned items spanning women's and men's fashion, fine jewelry, watches, handbags, and fine art from hundreds of prestigious brands. The company is publicly traded on Nasdaq under the ticker REAL.
The marketplace has facilitated the sale of nearly 40 million items to a membership base of over 40 million. Its physical footprint includes multiple retail locations across the United States, with flagship stores in San Francisco, New York, Los Angeles, Chicago, and Dallas, among other major cities.
Central to its business model is a rigorous authentication process overseen by expert gemologists, horologists, and brand authenticators. The RealReal positions itself as a driver of the circular economy in the luxury sector, reporting that its operations have kept more than 40 million luxury items in circulation, saved an estimated 5.6 billion liters of water, and prevented approximately 101,572 metric tons of carbon emissions. The company is a founding organization of American Circular Textiles and engages in policy advocacy related to sustainability.
