SimpliFed operates a virtual maternal health care platform connecting families with certified lactation consultants and care navigators. Founded in 2019 by Andrea Ippolito, a biomedical engineer, the company provides guidance on breastfeeding, chestfeeding, formula feeding, pumping, and donor milk use from 28 weeks of pregnancy through postpartum and weaning.
The platform offers 24/7 access to care navigators, bilingual providers, and flexible appointments during nights and weekends. Services are integrated with health plan partnerships across all 50 states and are covered at no cost to enrolled families, positioning SimpliFed within the payer and provider ecosystem rather than as a direct-to-consumer service.
SimpliFed's technical work spans telehealth infrastructure, care navigation systems, multilingual service delivery, and payer-provider integration. The company operates on a care model emphasising evidence-based guidance and judgment-free support tailored to individual family circumstances and preferences.
