Second Nature, founded in 2012 and headquartered in Raleigh, North Carolina, operates in the property management and rental housing sectors. The company has built the world's first Resident Experience Platform, a product that combines resident onboarding with a comprehensive Resident Benefits Package. Its target market encompasses over 100 million Americans living in rental housing.
The Resident Benefits Package offers tenants a suite of services including group-rate internet, renters insurance programs, credit-building tools, air filter delivery, on-demand pest control, and identity protection. At the core of the company's operations is Maestro, a proprietary technology platform that enables property managers to orchestrate and automate personalized resident experiences at scale.
With a team of over 300 employees, the company's stated mission is to create what it calls "Triple Win" outcomes: residents build financial health, investors protect their assets, and property managers operate more efficiently. The broader aim is to professionalize the management of rental properties and improve the renting experience.
