Sanity develops a Content Operating System, a backend platform designed to treat content as structured, reusable data rather than static pages. This approach allows developers to build custom content infrastructure and gives content teams a unified workspace to create, collaborate, and publish across various digital channels without data duplication. The system integrates tools for AI-powered creation, automations, and custom workflows.
The company's product suite includes the core Content Operating System and Content Lake for structured data storage. Sanity Studio provides a real-time, collaborative editing interface, while the App SDK offers a toolkit for building tailored applications and workflows on top of the platform. An AI-powered content creation tool named Canvas is also part of the offering.
Sanity's platform is used by organizations including PUMA, Spotify, Figma, Riot Games, Nordstrom, and Morning Brew. The technical domains the company operates in span content management, the "content as data" paradigm, AI-assisted creation, automations, and custom workflow development.
