Rural King is a third-generation family-owned farm supply retailer, founded in 1960 in Mattoon, Illinois. The company operates over 150 stores across 17 states in the United States, with annual sales exceeding $2.5 billion. Its product range spans livestock feed, farm equipment, agricultural parts, lawn mowers, workwear, hunting and fishing gear, firearms, automotive supplies, and home essentials.
The company positions itself as "America's Farm and Home Store," dedicated to serving rural communities. Its culture emphasizes a family-owned approach, exceptional customer service, and community involvement. Stores are known for a welcoming atmosphere that includes complimentary popcorn and coffee for shoppers.
Rural King is led by CEO Alex Melvin. The business has grown from a 7,200 square foot original store to a multi-state retail operation, maintaining its focus on quality products and a people-first philosophy across its network.
