Rubie is a software company founded in 2024, headquartered in New York City. It focuses on helping businesses with complex products - such as ERPs, CRMs, and systems of record - launch their customers faster through intelligent data migration and integration workflows.
The company's core offering, the Rubie Platform, decomposes data workflows into six discrete, production-hardened primitives: Authenticate, Navigate, Clean, Transform, Review, and Load. These primitives can be used individually or chained together into customizable 'Playbooks' to automate and streamline data processes.
Rubie's technical domains include data migration, integration workflows, agentic infrastructure, and AI-assisted transformation. The company serves a range of industry verticals, including legal tech, property management, edtech, fintech, and waste management software.
