Ro operates a direct-to-patient healthcare platform that integrates telehealth consultations, diagnostics, laboratory testing, pharmacy services, and ongoing care into a single online experience. The company was founded in 2017 with the aim of eliminating traditional barriers - wait times, geographic limitation, and convenience - that keep patients from seeking care.
The platform serves millions of patients across every county in the United States, including 98% of primary care deserts. Ro operates a portfolio of digital clinics, each specializing in specific health areas: Roman focuses on sexual health, Ro Derm on dermatology, Ro Fertility on reproductive medicine, and Ro Body on weight loss. The company claims to be singular in offering a fully integrated pathway from diagnosis through medication delivery to ongoing care entirely online.
The business model reflects an emphasis on affordability and accessibility. By removing the need for in-person visits, Ro reduces friction for patients seeking treatment for conditions that may carry stigma or be underserved in their geographic area. The integrated approach - handling diagnosis, prescribing, and dispensing within a single system - distinguishes it from telehealth providers that depend on external pharmacies or diagnostic partners.
