Rebel Athletic, founded in 2012 and headquartered in Dallas, Texas, is a designer and manufacturer of custom cheerleading and performance wear. The company produces couture-inspired uniforms, costumes, and elevated athleisure for teams, gyms, studios, and programme owners, operating at a global scale. Its technical capabilities span custom apparel design, performance wear innovation, and couture-inspired uniform manufacturing.
The company's product range includes custom cheerleading and performance uniforms designed and produced at scale, as well as luxury performance apparel that blends high fashion with high function. Rebel Athletic has been recognised as the fastest growing cheer and performance wear brand in the world, and was identified as a Challenger Brand to Watch by brand consultancy Eat Big Fish.
Operating across the cheerleading, performance apparel, athletic wear, and dance and studio apparel sectors, the company has cultivated a culture that emphasises creativity, individuality, bold design, and a challenger brand ethos.
