RealWork Labs, founded in 2020 and headquartered in Austin, Texas, is a software company serving the home services industry in the United States. Its core business transforms the work of contractors - including those in HVAC, plumbing, roofing, and electrical services - into SEO-optimized digital content to support their online presence and customer acquisition. The company was founded by alumni of Yodle and Digital Pharmacist.
The firm's primary product is its Review Mapping Platform. This tool converts job photos, customer reviews, and location data into structured, search-optimized content designed to improve a contractor's visibility to local customers.
The platform's scale is demonstrated by its operational metrics: it has mapped over 100,000 reviews, processed more than 1.5 million job photos, and tracked over 1 million completed jobs. It supports over 10,000 home service professionals across the country.
