Pure Storage, founded in 2009 and headquartered in Mountain View, California, develops enterprise all-flash storage hardware and software designed to replace traditional storage infrastructure. Its core platform offers continuous, non-disruptive updates - marketed as an "evergreen" model - eliminating the need for forklift upgrades. The company employs over 5,600 people worldwide and serves more than 14,000 customers, including 62% of Fortune 500 companies.
The platform is built around all-flash architecture and targets enterprise workloads at scale, with a stated availability of six 9s (99.9999%) and an NPS of 84. Pure Storage was positioned as a Leader in the 2025 Gartner Magic Quadrant for Enterprise Storage Platforms, ranked highest in execution and furthest in vision among evaluated vendors. Its technology stack spans enterprise storage, AI-ready infrastructure, and data protection, with a stated focus on reducing power consumption - the company claims its systems can cut customers' storage-related energy use by up to 85% compared to legacy alternatives.
Engineers and technical staff work across domains including storage systems, software-defined infrastructure, and data platform development. The company's product philosophy centres on reducing operational complexity: a single subscription model covers hardware, software, and upgrades, positioning the platform as a long-term infrastructure investment rather than a periodic replacement cycle.
