Protective is a life insurance and financial services company headquartered in Birmingham, Alabama, where it was founded in 1907. The company operates as a national brand across the United States, serving more than 14.4 million customers and managing 16.9 million policies and contracts. Its core offerings include life insurance (both term and other products), annuities for retirement planning, and asset protection solutions.
The firm's scale is notable: it holds over $1 trillion in life insurance in force and has been in business for more than 117 years. Protective employs between 1,001 and 5,000 people.
The company's brand emphasizes being “by your side” through every stage of life, reflecting a focus on long-term customer relationships and a commitment to understanding evolving financial needs over more than a century of operation.
