Privacy, founded in 2014 and based in the United States, operates a payments platform that generates virtual, masked debit cards for use in online commerce. The platform creates unique, anonymized 16-digit card numbers that stand in for a user's real payment details, shielding actual financial information from merchants and reducing exposure in the event of a data breach or unauthorized charge. The company serves both consumers and businesses and claims to have processed billions of dollars in payment volume across more than 250,000 users.
The core product allows users to issue virtual cards with configurable controls, including locking a card to a specific merchant, setting spending limits, restricting cards to a single transaction, and pausing or closing cards at any time. Premium tiers extend these capabilities with category-level budget tracking, cashback rewards, and foreign transaction fee waivers for international purchases. Security infrastructure includes PCI-DSS compliance, SOC 2 Type II certification, and 256-bit encryption.
Privacy operates in the fintech and consumer payments space, addressing a specific problem - payment data exposure during online transactions - through infrastructure that sits between the user's bank account and the merchant. Its technical domain spans virtual card generation, payments infrastructure, fraud prevention, and merchant-binding mechanisms. The platform is available to users in the United States.
