Preferred Hotels & Resorts is the world's largest independent hotel brand. Founded in 1968 with 12 luxury hotels as founding members, it now represents more than 600 hotels, resorts, residences, and hotel groups across 80 countries. The company is headquartered in Newport Beach, California, and operates as a marketing alliance that helps independent properties compete with major chains while retaining their own identity and character.
Its portfolio is organised into five global collections, each designed around different traveller life and style preferences. Alongside the brand portfolio, the company operates the Preferred Hotels & Resorts Integrated Quality Assurance Program, a standards programme intended to ensure that every property in the portfolio meets consistent quality requirements.
The business sits across luxury hospitality, hotels and resorts, residences, and travel and tourism. Its stated focus is on discerning travellers and singular luxury hospitality experiences, supported by a global team serving member properties worldwide. The organisation retains a collaborative, independent ethos: it is not a chain, and its member properties keep their individual character within the wider portfolio.
