PGA TOUR Superstore operates as a golf and tennis specialty retailer across the United States, selling equipment, apparel, and accessories for players at all skill levels. Founded in 2003, the company was acquired in 2010 by Arthur M. Blank as part of his AMB Sport & Entertainment portfolio. Under this ownership, PGA TOUR Superstore has tripled its U.S. store count over the past decade, establishing itself as a significant player in golf retail.
The company differentiates itself through in-store services and facilities beyond traditional retail. Locations feature golf studios equipped with simulators, putting greens, and professional club fitting services designed to enhance the customer experience. These offerings position stores as destinations for both equipment purchase and hands-on engagement with the sport.
Troy Rice was appointed CEO effective September 2, 2025, bringing extensive retail experience from Total Wine & More. Rice succeeds Dick Sullivan, who led the company for 11 years. The company continues to pursue growth plans under the Blank Family of Businesses, leveraging the retail expertise and capital resources of its parent organization.
