Ovative Group is an independent, digital-first media and marketing firm founded in 2009 that serves major brands across retail, entertainment, healthcare, and other sectors. The company employs more than 500 people across offices in Minneapolis, New York City, and Chicago, and counts Domino's, American Eagle, Best Buy, The Home Depot, Disney, UnitedHealth Group, and Patagonia among its clients.
The firm specializes in marketing measurement and creative services, with particular depth in cross-channel analytics that span online and offline channels. Its proprietary EMRge platform uses a metric called Enterprise Marketing Return (EMR) to measure marketing impact holistically across all touchpoints. Ovative holds premier partnerships with major digital platforms including Google, Meta, TikTok, and The Trade Desk.
Ovative has been recognized as a Best Place to Work for nine consecutive years and appeared on the Inc. 5000 list of fastest-growing private companies for eight straight years. The company operates a social impact initiative called Champions of Change, through which it donates approximately $400,000 annually in in-kind services to community nonprofits and provides anti-racism training to staff.
