Novig, founded in 2021 and headquartered in New York City, operates a peer-to-peer sports prediction market platform. Rather than traditional sportsbooks where users bet against the house, Novig's platform allows sports fans to trade predictions directly against each other. The company's app charges no vig, no hidden fees, and imposes no account limits. It is available across more than 35 US states and holds CFTC-designated market status, the fastest such designation in US history.
The company's technical work spans sports prediction markets, peer-to-peer trading platforms, and financial markets technology. Novig positions itself within the intersection of sports betting, prediction markets, and fintech, aiming to disrupt what it views as legacy sports betting systems through a trading-oriented model.
Novig's culture emphasizes intellectual honesty, idea-based decision making where the best ideas prevail, and a balance between urgency and long-term thinking. The team ships quickly and iterates constantly while building for sustainability. Select roles are available remotely. The company describes its engineering environment as one where people own real systems and move fast.
