New Leader Manufacturing, founded in 1939, is a manufacturer of crop nutrient applicators and deicing spreaders and road maintenance equipment. The family-owned company is ISO 9001:2015 certified and maintains a network of more than 150 dealers across its markets. Its core operations span agriculture, road maintenance, and municipal services.
The company's technical capabilities include engineering, manufacturing, laser cutting, and CAD systems. Its primary product lines are New Leader crop nutrient applicators for precise agricultural use and Hi-Way deicing spreaders and road maintenance equipment for highway and municipal applications.
New Leader Manufacturing operates facilities in Cedar Rapids, Iowa, and Indaiatuba, Brazil. The company cites a commitment to quality, integrity, and continuous improvement as guiding principles, alongside a focus on process discipline and accountability.






