Manitowoc is a cranes manufacturer operating worldwide from its headquarters in Milwaukee, Wisconsin. Founded in 1902 as a shipbuilding operation, the company has evolved into a dedicated producer of engineered lifting solutions, serving customers through five primary brands: Grove, Manitowoc, National Crane, Potain, and Shuttlelift, alongside equipment services through MGX Equipment Services and Upfits by Aspen Equipment.
The company manufactures a range of industrial lifting equipment including mobile hydraulic cranes, lattice-boom crawler cranes, boom trucks, and tower cranes. Under the leadership of President and CEO Aaron H. Ravenscroft, Manitowoc pursues its CRANES+50 strategy, which emphasises expanding its full suite of lifting services and growing its aftermarket presence. This approach reflects a strategic shift toward sustainable long-term returns beyond equipment sales alone.
With more than 120 years of operational history, Manitowoc serves a global customer base across construction, industrial, and infrastructure sectors. The company's focus on aftermarket services and equipment support underpins its broader objective of establishing lasting customer relationships and operational efficiency in the lifting equipment market.
