JustFab is a fashion e-commerce company founded in 2010 and headquartered in Los Angeles, with operations spanning the United Kingdom and Europe. In the UK, it operates as JustFab (UK) Limited. The company operates within the fashion e-commerce, subscription retail, and footwear industry verticals.
The core of its business is a VIP membership model. Subscribers receive monthly personalized outfit suggestions and access preferential conditions. The JustFab Platform serves as an e-commerce site where members can shop thousands of styles from JustFab and affiliated brands such as Dream Pairs, ShoeDazzle, and Bruno Marc.
The company positions itself as a destination for trend-relevant and affordable fashion, with a stated commitment to quality, comfort, style, and variety. Its consumer-facing policies include free delivery on qualifying orders and free returns and exchanges within 60 days.
