Improvado operates an AI-powered marketing data platform designed for mid-market and enterprise teams. The platform automates marketing data workflows, unifies data at scale, and enables users to surface insights through business intelligence and AI tools. Its core capabilities span data extraction, transformation, governance, and reporting.
The company's Data Extraction & Loading product connects to over 1,000 data sources, while its other offerings include an AI Agent for solving marketing challenges, data transformation services to ensure dataset quality, data governance tools for monitoring campaign issues, and reporting features for discovering actionable insights. Improvado's platform is applied across industries such as retail, healthcare, entertainment, finance, software, and hospitality.
Improvado has raised $34 million in Series A funding. The company operates as a remote-first organisation and holds SOC 2 Type II certification, reflecting its focus on data security and compliance.
