H&M Group is a global family of fashion brands and businesses headquartered in Sweden. The company's core mission is to enable customers to express themselves through fashion and design in a sustainable way. It operates across the fashion and retail industry verticals with a worldwide presence.
The group's portfolio includes several distinct brands, each catering to different market segments and styles. These include the flagship H&M brand, alongside COS, Weekday, Cheap Monday, Monki, & Other Stories, ARKET, Singular Society, and the re-commerce platform Sellpy.
A central principle for the company is that outstanding design, affordable prices, and sustainable solutions are not mutually exclusive. This is reflected in a strong commitment to sustainability and circularity, which informs its operations and brand development. The group maintains a customer-centric focus across its diverse brand portfolio.
