GE Appliances, a subsidiary of Haier Smart Home, manufactures and sells home appliances under six brands - GE, GE Profile, Café, Monogram, Haier, and Hotpoint - from its headquarters in Louisville, Kentucky. The company has been building appliances since 1907 and employs approximately 15,500 people across nine manufacturing plants in five U.S. states. Its products are found in more than half of American homes.
Beyond its core appliance business, GE Appliances is expanding into smart and connected-home technology, developing IoT-enabled appliances as part of a broader shift toward the connected home. The company also has stated net-zero energy goals as part of its sustainability commitments.
GE Appliances operates at significant scale within U.S. manufacturing, with the company stating it supports nearly 90,000 additional jobs through its supply chain and broader operations, and that it continues to invest billions in American manufacturing infrastructure. Its portfolio spans a range of market segments, from the entry-level Hotpoint brand to the premium Monogram line.
The company describes its mission as making products that simplify daily life for families, and it emphasises local community engagement - including employee volunteering - as part of its workplace culture. It presents itself as combining a century-long manufacturing heritage with ongoing investment in modern technology and sustainable practices.
