Gifted operates a digital gift card marketplace, connecting consumers with hundreds of popular brands - from global retailers to local favorites. The platform allows users to purchase digital gift cards, creating what the company describes as the world's largest network of resellable digital gift cards. The service is designed to remove the logistical and financial burdens traditionally associated with building gift card infrastructure for brands.
The company is based in Stockholm, Sweden, and its marketplace is active across 18 European markets. Its operations span the retail, e-commerce, and gift card sectors. A stated focus of the platform is on creating positive experiences for brands, buyers, and gift receivers alike.
Gifted incorporates several sustainability measures into its operations. The company uses CO2-neutral hosting and has moved away from plastic gift cards, instead offering digital deliveries or physical cards made from FSC-certified paper alternatives.
