G2, founded in 2012, operates the world's largest B2B software marketplace. The platform enables businesses to discover, compare, and review software solutions across categories including CRM, ERP, HR, marketing, and CAD/PDM, drawing on authentic peer feedback. Its marketplace leverages over 1.3 million user reviews and has accumulated 6 million verified reviews to date.
The platform attracts significant traffic, recording approximately 200 million combined annual visitors. G2 has raised more than $250 million in funding and achieved unicorn status, with a valuation exceeding $1 billion. The company maintains offices in Chicago, London, and Bengaluru.
G2 positions itself as a premier destination for software buyers seeking peer-driven insights to inform purchasing decisions. The marketplace covers a broad range of industry verticals, supporting businesses in evaluating technology across functions such as CRM, ERP, HR, and marketing software.
