Fundraise Up operates a donation platform designed to help nonprofits increase revenue by applying e-commerce checkout principles and predictive AI to the donor experience. Founded in 2017 and based in Brooklyn, the company serves over 3,000 nonprofits globally, including UNICEF USA, The Salvation Army UK, the Canadian Red Cross, and the American Heart Association.
The platform introduces several technical capabilities to traditional fundraising. It applies predictive AI to donor interactions, optimizes donation form design using e-commerce checkout patterns, and integrates modern payment methods. These features aim to improve conversion rates and personalise giving experiences, allowing nonprofits to increase revenue without expanding their donor base proportionally.
The 300-member team brings expertise across predictive analytics, checkout optimization, conversion rate improvement, and payments infrastructure. The company describes itself as having introduced the first platform to use predictive AI in donor experiences, positioning modern technology as a lever for nonprofits to unlock giving potential more effectively.
