Founded in 1983, Forrester Research is a research and advisory firm that helps business leaders accelerate growth through a customer-obsessed approach. The firm positions itself as a neutral and trusted advisor, serving both technology providers and buyers with a commitment to integrity and objectivity in its analysis.
Forrester's work focuses on several key industry verticals, including technology, customer experience, digital, marketing, sales, and product functions. Its research model combines proprietary data from surveys of over 500,000 consumers, executives, and technology leaders annually with consulting services and live events, providing continuous guidance to its clients.
As of 2024, the publicly traded company reported annual revenue of $432.5 million. Forrester is headquartered in the United States and maintains a global presence to serve its international client base.
