Fanatics is a global digital sports platform that operates an integrated ecosystem connecting fans with teams, players, and moments. The company's activities span commerce, collectibles, betting and gaming, events, and studios, all unified by a technology-driven approach to fan engagement. It serves over 100 million fans globally and maintains partnerships with approximately 900 sports properties and 2,500 athletes and celebrities.
The company's primary divisions include Fanatics Commerce, which handles licensed fan gear, jerseys, and lifestyle products; Fanatics Collectibles, focused on trading cards and memorabilia; Fanatics Betting & Gaming; Fanatics Events; and Fanatics Studios. These segments work within a connected platform designed to deliver personalized fan experiences.
Fanatics employs more than 22,000 people across a worldwide network of over 80 locations, including more than 2,000 retail locations. Its business operates at the intersection of sports, e-commerce, digital media, and entertainment.
