Facet is a financial planning firm founded in 2016 that combines technology with the expertise of certified financial planners. The company delivers personalized financial advice through a flat membership fee structure, covering areas such as retirement, investing, family planning, career moves, and saving goals. Its model is designed to remove conflicts of interest, as its planners are not incentivized by assets under management or hidden commissions.
The firm's membership service has been used by over 20,000 members. In 2025, Facet was recognized as the #1 Best Financial Advisory Firm by USA TODAY. The company operates in the Financial Services and Financial Planning industry verticals, with a stated mission to make quality financial planning accessible to everyone.
