Eluvio, founded in 2017 and headquartered in Berkeley, California, operates the Content Fabric - a decentralised platform for premium video distribution and digital commerce. The company was co-founded by Michelle Munson and Serban Simu, who previously invented the FASP fast file transfer protocol and founded Aspera, now part of IBM.
The Content Fabric is built on a proprietary Content Fabric Protocol that combines content-centric networking, high-performance content processing, and programmable media. It incorporates blockchain-inspired security, just-in-time content delivery, and inline AI capabilities to give content owners direct control over how their video is managed, distributed, and monetised - without relying on traditional content delivery network infrastructure.
Eluvio's platform serves major sports leagues, entertainment studios, and digital content creators. Its technical architecture is designed to address what the company identifies as core shortcomings of conventional streaming infrastructure: limited security, inefficiency, and reduced creator control. The platform enables content providers to reach global audiences while retaining full ownership of their content and distribution stack.
The company's technical focus spans decentralised platform architecture, video distribution, digital commerce, and programmable media - areas that draw on the founders' background in high-performance data transfer and large-scale content infrastructure.
