Crayola is an American manufacturing and retail company specializing in art supplies. Founded in 1885, the company is headquartered in Forks Township, Pennsylvania, and sells its products in over 80 countries worldwide. It achieves 99% name recognition among U.S. consumer households.
The company's product range includes its iconic Crayola Crayons, first sold in 1903 and marketed as nontoxic and safe for children, with most manufactured in the United States. The broader portfolio extends to colored pencils, markers, paints, modeling clay, and Silly Putty. It also operates a professional art products brand, Portfolio Series.
Beyond physical goods, Crayola has expanded into entertainment and education through attractions like the Crayola Experience, its digital app Crayola Create & Play, and the educational program Creativity Week.
