Confido is a technology company based in New York City that builds an AI operating system for Consumer Packaged Goods (CPG) brands selling through brick-and-mortar retail. Its platform unifies a range of financial and operational functions - including cash application, deductions management, disputes, trade promotion management, forecasting, demand planning, and analytics - into a single integrated system. The company's technical work spans artificial intelligence, analytics, and workflow automation.
The platform is used by over 200 leading CPG brands, managing more than $20 billion in revenue and processing millions of transactions annually. It also forecasts billions in retail sales. The company has raised a $20 million Series A round to support its growth. Confido operates with an in-office work culture.






