CASETiFY is a Hong Kong-headquartered lifestyle brand founded in 2011 that designs and manufactures protective phone cases and tech accessories. The company operates globally with more than 700 employees and claims to rank among the top three tech accessory brands worldwide. Its product range extends beyond iPhone cases to include AirPods cases, MacBook sleeves, and Apple Watch bands.
The company's business model centres on customization and artist collaboration. CASETiFY regularly produces limited-edition drops in partnership with major creators and brands including Takashi Murakami, G-DRAGON, and BTS. These collaborations drive product launches that the company states sell out quickly, blending consumer electronics accessories with contemporary art and entertainment.
Sustainability features prominently in CASETiFY's operations through its Re/CASETiFY programme, reflecting a commitment to environmentally conscious manufacturing alongside its core focus on protective, stylish design. The company's origin traces to a co-founder's search for a phone case combining protection with aesthetic appeal - a gap that became the foundation for its product development approach.
