Cartrack is the primary operating brand of Karooooo, a NASDAQ-listed holding company founded in Johannesburg, South Africa in 2001 by Zak Calisto. What began as a stolen vehicle recovery service has evolved into a global telematics and IoT platform serving over 2.6 million subscribers and more than 125,000 commercial customers across 20+ countries in Africa, Europe, and Asia-Pacific.
The company's core offering is its IoT Operations Cloud - a SaaS platform that ingests and processes more than 275 billion data points per month to deliver real-time analytics for managing fleets, drivers, logistics, and workforce productivity. Alongside Cartrack, the Karooooo group also operates Karooooo Logistics, a dedicated logistics business unit.
Cartrack's technical stack spans telematics, IoT, large-scale data ingestion, real-time analytics, and vehicle tracking. The platform is built to handle the demands of physical operations at scale, making it a significant player at the intersection of connected hardware and enterprise software. Its industry footprint covers fleet management, transportation, logistics, and workforce productivity across both emerging and developed markets.
