Brimore, founded in 2017, operates a social commerce and parallel distribution platform across Africa. The company enables local manufacturers to overcome go-to-market challenges and scale nationally by connecting them with a network of micro-distributors who market and sell products via social media. The platform covers household goods, personal care, fashion, electronics, furniture, and food and beverages.
The company is headquartered in Cairo, Egypt, with presence in Alexandria and rural regions, and has grown from 5 to over 700 team members. Brimore's network includes over 75,000 active micro-distributors, with seller profit margins reported at 25-40%. The company has set targets to reach 500,000 sellers and 40 million consumers.
Brimore raised a $25 million Series A round and works closely with small and medium-sized Egyptian factories to support the domestic manufacturing ecosystem. A notable aspect of its model is the employment of predominantly women from rural regions, creating income opportunities across underserved communities.
