Block operates a portfolio of brands designed to expand access to financial and commerce infrastructure. Founded in 2009 by Jack Dorsey and Jim McKelvey, the company - formerly known as Square, Inc. - rebranded to Block in December 2021 to reflect its broadening scope. Headquartered in Oakland, California, Block is listed on the NYSE under ticker XYZ.
The company's primary brands span payments, commerce, and financial services. Square provides commerce and financial services for merchants of all sizes. Cash App is a leading peer-to-peer payment platform for sending, spending, and storing money. Afterpay offers buy-now-pay-later services. These products form the core of Block's merchant and consumer payments infrastructure.
Beyond traditional fintech, Block has expanded into adjacent sectors. TIDAL, a music streaming platform, positions itself to empower artists as entrepreneurs. Bitkey is a self-custody cryptocurrency wallet built for Bitcoin. Proto encompasses a suite of Bitcoin mining products and services. This diversification reflects Block's stated mission to democratize financial services and build a financial system accessible to everyone, addressing economic access globally across multiple product categories.
