Bellota Labs, founded in May 2024 and based in Redwood City, California, develops and publishes branded games for major companies on a business-to-business model. The company creates skill-based gaming platforms that brands can release under their own names, combining game design expertise with player engagement and learning systems.
The company's flagship product, ClubWPT Gold, launched in December 2024 under the World Poker Tour brand. The platform operates as a strategy-driven online poker environment where players can learn, train, and compete for real prizes. The product's reception has been described as strong since its release.
Bellota Labs is expanding beyond poker to develop new games for the United States market. The team comprises industry veterans with lifelong experience in game building and play. The company operates under the principle of only creating games its team would play themselves, with an emphasis on advancing game design, storytelling, and player engagement.
