Aviva plc is the UK's leading diversified insurer, with operations spanning insurance, wealth management, and retirement services. Founded in 1696, the company has served customers for over 325 years and now provides support to around 25.2 million customers across the United Kingdom, Ireland, and Canada.
The company operates three core business divisions. Its insurance products include home protection and coverage for unexpected events. Its wealth division provides wealth management and financial planning services, while its retirement division offers products and services designed to help people save for retirement. This portfolio positions Aviva as a significant player across multiple segments of the financial services market.
Aviva's stated purpose is to be with customers today for a better tomorrow, with an emphasis on straightforward service and doing what's right. The company frames its role around supporting families when the unexpected happens, helping people plan for retirement, and serving its communities.
