Aura is a digital safety platform founded in 2017 that provides protection for individuals and families across identity theft, financial fraud, device security, and online privacy. The company operates from headquarters in Boston, Massachusetts, with additional offices in Austin, Texas, and serves over 1 million customers.
The platform's core offering centres on identity theft protection with up to $1 million in insurance coverage per adult, complemented by AI-powered financial fraud detection that the company claims identifies threats up to 650 times faster than competitors. Additional features include antivirus protection, parental controls with child wellbeing monitoring, VPN and password management tools, dark web scanning, and spam call blocking - all accessible through a mobile application.
Aura has expanded through strategic acquisitions of Circle Media Labs, Pango, FigLeaf, and PrivacyMate, integrating their capabilities into a unified protection suite. The company has received recognition from Forbes and USA Today for its identity theft protection services and was named to the Inc. 5000 list of America's fastest-growing companies.
