Affinity is a relationship intelligence platform designed for dealmakers in the private capital industry. It uses artificial intelligence and machine learning to help firms in private equity, venture capital, investment banking, and related sectors find, manage, and close deals by leveraging their professional networks.
The company's flagship product is a self-building CRM that automatically captures and organizes relationship data, removing the need for manual entry. Its broader suite of tools processes billions of data points to map professional connections, enabling users to identify warm introductions and track deal progression. Additional features include deal sourcing capabilities and analytics reporting. For organizations already using Salesforce, Affinity offers an integration that provides AI-powered insights and activity capture within that existing platform.
Affinity serves a range of firms within the private capital ecosystem, including accelerators, corporate venture arms, family offices, fund-of-funds managers, private credit providers, and asset management companies.
