Founded in 2014, 3ap is a Swiss software development company headquartered in Zurich with additional offices in Belgrade and Kruševac, Serbia. The firm positions itself as a strategic partner for businesses undergoing digital transformation, emphasising rapid and affordable delivery without compromising on quality. Its team of over 50 professionals provides services in software development and machine learning integration.
3ap operates primarily in the healthcare sector, working with clients at what it describes as "eye level" to translate digital visions into working solutions. The company's tagline, "As Agile As Possible", reflects an operational philosophy centred on direct communication and hands-on execution. Team members are expected to treat client challenges as their own, maintaining honest and straightforward dialogue throughout a project's lifecycle.
With a cross-border presence spanning Switzerland and Serbia, 3ap combines Western European market proximity with development capacity in the Balkans. The firm does not list external funding, suggesting a privately held, bootstrapped structure typical of many mid-sized European consultancies in its segment.
